In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don't even have to purchase email addresses like what traditional email marketing requires.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. You can also make use of the photos and notes feature. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The page easily leads the customers back to the official business site as well as their contact number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Check out for the next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don't even have to purchase email addresses like what traditional email marketing requires.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. You can also make use of the photos and notes feature. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The page easily leads the customers back to the official business site as well as their contact number. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Check out for the next issue soon. We are going to talk more about creating a Facebook Fanpage for your business.
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Part of Facebook marketing is to be able to reach out to fans effectively Know more about using Facebook for Business here.
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