It is the norm to place the words "new and improved" as the important words to use when you are doing marketing.
This is on the assumption that everyone is out to find an edge all the time and so using words like these will let them believe that what they are getting is new and will give them the advantage of longer life of the product. Whether the customer thinks newer is also better is anyone's guess.
The word "newer" might also mean a new style of product, or additional features, fixed bugs, or even a brand new technology use. What it might entail is based on the fact that old clients might see the upgrade and find out if they can have some new item that is an improvement of what they bought last time and which has now become obsolete. Maybe your intention should be to convince them that what you are offering them today is an improved version of what they bought the other time and now they should come back for the latest.
This will make the customers know that you are constantly updating or improving the technology used in your products.
What remains as the big question is whether newer is always better. Newer might also be more affordable if the methods of production have been improved in order to reduce the costs considerably. It gives you a better edge indeed over the competitors.
What about the customer - To them, new might mean they are spending less, or are getting a better product. They would also want to see the product taking care of their needs.
Nowadays the words new and improved might actually have just one aim. To let the customer run back to the shop to get the new item just because of the feeling that they bought the newest. Professional marketers worth their salt should be able to draw sales but also give the customer reason to smile, after getting value for their money.
That is why the best marketers tend to consider the feelings and needs of the customer when they create and market the product in order for it to make their lives better and easier.
This is on the assumption that everyone is out to find an edge all the time and so using words like these will let them believe that what they are getting is new and will give them the advantage of longer life of the product. Whether the customer thinks newer is also better is anyone's guess.
The word "newer" might also mean a new style of product, or additional features, fixed bugs, or even a brand new technology use. What it might entail is based on the fact that old clients might see the upgrade and find out if they can have some new item that is an improvement of what they bought last time and which has now become obsolete. Maybe your intention should be to convince them that what you are offering them today is an improved version of what they bought the other time and now they should come back for the latest.
This will make the customers know that you are constantly updating or improving the technology used in your products.
What remains as the big question is whether newer is always better. Newer might also be more affordable if the methods of production have been improved in order to reduce the costs considerably. It gives you a better edge indeed over the competitors.
What about the customer - To them, new might mean they are spending less, or are getting a better product. They would also want to see the product taking care of their needs.
Nowadays the words new and improved might actually have just one aim. To let the customer run back to the shop to get the new item just because of the feeling that they bought the newest. Professional marketers worth their salt should be able to draw sales but also give the customer reason to smile, after getting value for their money.
That is why the best marketers tend to consider the feelings and needs of the customer when they create and market the product in order for it to make their lives better and easier.
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