How To Use Facebook Groups To Efficiently Manage Your Online Business

By Joann Olson

In our previous issue, we discussed about how you can make money from Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.

This Facebook Group Application has recently been revamped by the social networking site, which render it more functional and beneficial for its users. Note that that unlike Fan pages, the Groups application is not ideally suited for use if you're establishing a target market. A group can be kept secret or open should the moderator chooses to do it. The Groups feature of Facebook lets the contributors of that group to communicate with one another through several conversations as well as post links, photos and even documents.

Unfortunately, at the present the Facebook Group Application has a reduced ability if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. To get the most out of this application, some businesses either assign a team to handle it using a personal account or be careful when attaching contacts to their Facebook business page. Even the business owner can implement this directly.

Let's quickly check out a few ways to apply social media management and using the Facebook Group Application to your advantage:

As A Way To Interact With Other Businesses Within The Industry You're In

Regardless of what industry you are part of, a strong discussion on the key points and issues of the community is one way to develop your status whether through conventional message boards or through relaxed discussions in a medium like Facebook. For other business owners, this could suggest talking to competition and disclosing things that they aren't expected to. But then, they'd be surprised to know that a lot other marketers are happy to share what they know. So don't be afraid to talk about and moderate a closed or open discussion (whichever you prefer) with other internet marketers. You might just harvest some gains you wouldn't have had otherwise.

- As a Support Group

Are you tackling a couple of snags in advertising and marketing? What about if you need to openly talk about an internal issue in the management office? With Facebook for Business, you can conveniently do this with as much openness or privacy as you want.Employees will appreciate the written support and this will help them feel like they're not alone in handling the problem. You and your team will also be able to publish some accomplishments at the wall and who knows? This might even turn out to be a motivation for everybody.

To Start A Corporate Social Responsibility

Are you making plans for operating a fundraising activity within your organization? How about if you need to correspond with the charitable organization your company is associated with? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. If you decided to make the discussion open or accessible to everyone, your customers and other companies might even include themselves.

As A Way To Keep Up With Staff Members Consistent interaction among the team is an important part of any business. All businesses must be able to communicate with everyone in the team quickly and easily. Anything that needs to be talked about internally can be carried out so at the comforts of your very own laptop wherever and whenever you are through Facebook Groups. The staff can discuss over a specific issue by means of chat or posting to walls. They can also post links, photos, and documents.

Make sure you look for your next issue soon. We will focus on the right ways to interact with your fans and friends on Facebook.

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