How does blogging do all that for your business?

1. Blogs are personal. They should sound like they really come from you even if you get a professional ghostwriter to write them. That way, people build up trust with your business because they think they know the person behind it - you! That helps them to trust you.

2. Blogs allow customers to give feed back to you about what they think about your business. Most blogs allow people to respond, and this is a way you can find out what people want from your business. Also, you can find out about problems and sort them out before they become a big deal.

3. Blogs allow you to build a knowledge bank. They will get a lot of your ideas out onto the internet and indexed with search engines, which will make it more likely that potential clients will find you.

4. If your blogs are informative, they will be spread about, with people pasting your links all over the internet, so more people get to hear about you that way.

5. Blogs allow you to communicate with more people than you could ever do in person.

6. Blogs help to set you up as an expert in your field. If people think you know what you are talking about, they are more likely to give you their business.

7. Blogs are easy to set up, with many companies offering you ready-made attractive bog templates. You can enter your content easily, with very little time, effort or expertise.

Blogs are one of the latest and most powerful weapons in the web 2.0 armory. They spread the word about your business and get people excited about it more effectively than almost any other marketing method. If you are serious about your business, you should be serious about blogging.

By: Bernard Lambert