In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to give significance to your clients and customers.
It's a fact that half of all Facebook members visit their profiles everyday? This indicates that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.
How's that for a customer base? That represents thousands of dollars in return.
Still, that doesn't mean you can just come up with a Facebook account and expect it to make you rich overnight. You'll need to tweak and test your page until it reaps a satisfiable result.
It's vital that you first examine whether your Facebook business page is presenting worthwhile results while keeping your reputation healthy.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to make your business impressive, yet not too formal or high-maintenance to be considered by people?
Or do you simply want your page to be a customer service area where informal questions and inquires can be addressed?
Whatever the goal you have in mind, you must always carry out your Facebook page with as much clarity as you would with your official web page. Remove the clutter and post only the very important things. This means fighting off the impulse to post personal content or even things that seem appealing but aren't valuable to your audience.
Here are a few more suggestions you should take into account:
- Get Testimonials from Customers
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. At present, social media management offers various benefits to entrepreneurs. You can win over prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. It would be much appreciated if it's voluntary but this isn't often the case. If you prefer, you can offer incentives to get feedback. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Interact with Potential Customers
Whenever there are queries with regards to your products or services on Facebook, ensure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are addressed at the earliest time possible. In case this is not possible, at least apologize for the late response.
To save yourself from answering the same questions all the time, you'll want to provide something like a Frequently asked questions segment on your page. If all the information can't be provided in the space given, then try using a Notes Page or a similar application.
- Post Relevant Pictures
There are business pages that use the Photos section while others use certain applications that enable them to show their products as well as post the product images. Any of these is fine as long as the product images are shown in high quality. Working with low-end pictures will give your products a low end impression. That's why it's important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item's quality.
Don't forget these simple suggestions when coming up with content and you'll have a good deal of prospects arriving to your business page.
Be sure to read our next issue of Facebook for Business soon.
It's a fact that half of all Facebook members visit their profiles everyday? This indicates that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.
How's that for a customer base? That represents thousands of dollars in return.
Still, that doesn't mean you can just come up with a Facebook account and expect it to make you rich overnight. You'll need to tweak and test your page until it reaps a satisfiable result.
It's vital that you first examine whether your Facebook business page is presenting worthwhile results while keeping your reputation healthy.
Do you want to give a touch of corporate professionalism as an extension of your traditional office?
Do you want to make your business impressive, yet not too formal or high-maintenance to be considered by people?
Or do you simply want your page to be a customer service area where informal questions and inquires can be addressed?
Whatever the goal you have in mind, you must always carry out your Facebook page with as much clarity as you would with your official web page. Remove the clutter and post only the very important things. This means fighting off the impulse to post personal content or even things that seem appealing but aren't valuable to your audience.
Here are a few more suggestions you should take into account:
- Get Testimonials from Customers
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. At present, social media management offers various benefits to entrepreneurs. You can win over prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. It would be much appreciated if it's voluntary but this isn't often the case. If you prefer, you can offer incentives to get feedback. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Interact with Potential Customers
Whenever there are queries with regards to your products or services on Facebook, ensure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are addressed at the earliest time possible. In case this is not possible, at least apologize for the late response.
To save yourself from answering the same questions all the time, you'll want to provide something like a Frequently asked questions segment on your page. If all the information can't be provided in the space given, then try using a Notes Page or a similar application.
- Post Relevant Pictures
There are business pages that use the Photos section while others use certain applications that enable them to show their products as well as post the product images. Any of these is fine as long as the product images are shown in high quality. Working with low-end pictures will give your products a low end impression. That's why it's important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item's quality.
Don't forget these simple suggestions when coming up with content and you'll have a good deal of prospects arriving to your business page.
Be sure to read our next issue of Facebook for Business soon.
About the Author:
If you'd like to gain the online presence to sustain your business, then consider using Facebook marketing to Get the top spot on Google. To know more about taking advantage of Facebook for Business, check this out.
